What Are Personas?
In theatre, a persona (Latin for “mask”) referred to a role played by an actor. In real life, we hear the term to mean the social representation people put on display for one another. In product...
View ArticleMicrosoft’s “Controversial” Developer Personas
While personas are a very private, internal tool, Microsoft has a nice set of publicly known personas for its programming environments. (Microsoft also has less impressive, far less well-chosen...
View ArticleCardboard Personas Aren’t Worth the Paper They’re Written On
Many current development methodologies, including RUP and Agile, recommend the use of personas as a means to help developers represent and empathize with the users’ needs, skills, goals, and desires of...
View ArticleDoes Persona Drive Product Character?
Here’s an idea I’ve been struggling with since learning about personas: does the right persona drive a product’s character? I think it does. I suspect that most truly addictive products were built,...
View ArticleMaking a Great Product
People often talk about the users’ needs, but less frequently discuss the users’ hidden desires or skills. Unfortunately, a product aimed at users’ needs without an understanding of the users’ desires...
View Article'The Power of The Persona' is here!
Read the hard copy of my 'The Power of the Persona', a case study of persona investigation and application, in your current issue of Pragmatic Marketing's 'Pragmatic Marketer' (not yet available...
View ArticleA Good Decision vs. The Right Decision
In model year 1999, Honda Motors introduced the Insight, the first electric and gas powered vehicle in the US Market. The Insight is based on the very popular Honda Civic platform. Over the years,...
View ArticleParadigm Shifting Personas
A number of people have written asking how to develop personas for paradigm shifting products that take years to develop. It sounds like people are falling into a couple of common pitfalls:Pitfall 1:...
View ArticleThe Curse of Knowledge
Does your development team:Have similar types of software and hardware expertise?Know your product better than most of your customers?Wonder why the rest of the company “doesn’t get it”?If so, your...
View ArticleReplace This Engine: A Persona Story
WhizApp, the company I introduced Personas to a few years back, reached the business decision (due to financial & legal pressures) to replace a 3rd party engine in their DeskTop product-line with a...
View ArticleManaging Your Power Users with Personas
When a power user makes demands, he is often asking for features for:HimselfThe people he influences, guides, manages or trainsHis plan in the future of your productYour company may decide to change...
View ArticleMini Cooper Persona
Let me start by saying, "I love my Mini Cooper S." Best-Car-Purchase-Ever. When I bought my Mini, the dealer told me there was no demographic particular to the Mini. I wondered if that was bunk at...
View ArticleiPhone & iPad: Coding a "Done" button in UITableViewCell
Here's code for making a UITableViewCell within a grouped UITableView look and function as an iphone button. - (UITableViewCell *)tableView:(UITableView *)tableView cellForRowAtIndexPath:(NSIndexPath...
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iCBT: Feeling Good on the iPhone and iPad
NEW! Now for iPad - Even easier to use!iCBT, a personal-use Cognitive Behavioral Therapy tool, lets users manage stress and anxieties on demand and within moments. Many patients have told us how useful...
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iCanDoIt: Transform Procrastination into Action on the iPhone and iPad
NEW! Now for iPad - Even easier to use! i Can Do It, a personal-use CBT application addresses the thoughts and emotions that keep you from taking action in both big and small ways in your daily life....
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CBT Tools to Manage Anxiety and Procrastination
iCBT ★★★★ 4½ Stars in iTunes iCBT, a personal-use Cognitive Behavioral Therapy tool, lets users manage stress and anxieties on demand and within moments. Therapists say "Fantastic! This app is...
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Many Thanks App
A Breakthroughin“Thank You”All new Many Thanks, for iPhone and iPad, is a unique Thank You note generator. It creates individualized printable notes in your handwriting using your printer.No other app...
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